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VOL. 11, ISSUE 3 (2026)
Consumer buying behaviour towards packed pulses in Washim City
Authors
Shubhangi R Dhote1, A S Tingre2, S V Warade3, M S More4
Abstract
This study examines the socio-economic profile
of consumers and their preference towards packed pulses in Washim city, drawing
on a sample of 90 consumers surveyed through personal interviews during
2025-26. The socio-economic analysis shows that the majority of consumers
(61.11 per cent) belonged to the 26-60 years age group, and female consumers
(57.78 per cent) outnumbered male consumers. More than half of the consumers
(53.33 per cent) were graduates, and service employees (30.00 per cent) followed
by housewives (26.67 per cent) formed the largest occupational categories. A
majority of consumers (44.44 per cent) reported a monthly income between Rs.
50,001 and Rs. 1,00,000, and most belonged to nuclear families (71.11 per cent)
with a family size of 4-5 members (65.56 per cent). On preferences, nearly half
the consumers (48.89 per cent) favoured the moderate price range of Rs. 151-200
per kg, and an overwhelming majority (72.22 per cent) rated pulse quality as
very important. One-kilogram packs were the most preferred pack size (37.78 per
cent), and brand reputation was considered very important by 58.89 per cent of
respondents, with Aashirvaad emerging as the most preferred branded product
(18.89 per cent) alongside a strong 25.56 per cent share held by local brands.
All respondents preferred plastic packaging, most found packed pulses
convenient, and monthly purchase was the dominant buying frequency, with Toor
dal ranking as the most preferred pulse variety.
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Pages:224-227
How to cite this article:
Shubhangi R Dhote1, A S Tingre2, S V Warade3, M S More4 "Consumer buying behaviour towards packed pulses in Washim City". International Journal of Food Science and Nutrition, Vol 11, Issue 3, 2026, Pages 224-227
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