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VOL. 11, ISSUE 1 (2026)
Meat consumption patterns, consumer preferences and food safety awareness in Tamil Nadu, India
Authors
Gopi R, Naresh Kumar V, Mukilan M, Elamaran A, Subin K Mohan
Abstract
This study analysed meat consumption patterns, consumer preferences and
food safety awareness among consumers in Tamil Nadu. Data were collected from
260 respondents using a structured Google Form–based questionnaire. Among
different meat types, mutton/chevon (79.23%) and chicken (77.69%) were the most
preferred, whereas rabbit meat (9.23%) and pork (8.85%) were the least
preferred. Nearly all respondents purchased meat from local meat stalls
(99.23%) and mainly considered meat quality (55.00%) and proximity of the shop
(25.38%) while choosing a meat outlet. Most respondents consumed meat one to
two times per week (57.69%) and reported the highest meat purchase on Sunday
(95.76%). A large proportion of respondents preferred fresh meat (97.69%) and
commonly consumed meat in curry form (93.85%). Although 64.62% of consumers
were aware of the FSSAI requirements for meat shops, awareness regarding the
certification status of the shops remained limited. A higher price was
identified as the major constraint affecting the purchase of quality meat. The
findings highlight the importance of price stabilisation mechanisms and
increased awareness programmes by educational institutions regarding the
nutritional benefits of alternative meats such as rabbit, beef and pork.
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Pages:140-144
How to cite this article:
Gopi R, Naresh Kumar V, Mukilan M, Elamaran A, Subin K Mohan "Meat consumption patterns, consumer preferences and food safety awareness in Tamil Nadu, India". International Journal of Food Science and Nutrition, Vol 11, Issue 1, 2026, Pages 140-144
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