Nutritional supplements and food formulations based on phytochemicals and nutraceuticals are gaining wide acceptance among consumers to improve and maintain general health. In view of this, the current research work was envisioned with the objective of developing sensorially acceptable products based on ayurvedic over-the-counter products viz., Ashwagandhadi and Kooshmanda rasayanas, which are used for general upkeep of health and wellbeing. The products developed were NutriAyur fills, and cupcakes with Ashwagandhadi and Kooshmanda rasayanas. The proximate values analysed by the AOAC method for the NutriAyur fills, and cupcakes showed appreciable amounts of protein i.e., 10.63±0.009 % and 8.24±1.09 % respectively. Phytoconstituents and dietary minerals i.e., calcium, iron and zinc were also analysed.