A study on consumer awareness of food safety standards for processed food products and the impact on buying behavior

Mohana Priya B; Simmi Jain

A study on consumer awareness of food safety standards for processed food products and the impact on buying behavior

Authors
Mohana Priya B, Simmi Jain

Abstract
The present study assessed the consumer awareness of food safety standards required for processed food products and its impact on buying behavior. A sample size of 144 consumers from Chennai, India was included in the study. The findings of the study revealed that consumers were aware of the logo representing the food safety standards but not its functioning and existence. Consumers who were aware of the safety standards were more conscious and responsible on checking the food labelling components than others. Analyzing the buying frequency of different types of food products, consumers had a habit of buying packaged and labelled foods with proper certification every time. Additionally they also purchase loose foods and packaged foods without labelling, sometime or rarely, irrespective of their awareness level. Thus, consumer awareness of food safety standards had a partial influence on buying behavior of processed food products.

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