Consumer awareness towards organic food and their preferences
Anoushka Darga, Ashlesha Pendli
The present study was aimed to elicit information about organic food present in Hyderabad, to assess the knowledge of consumers about organic food. A total of 353 subjects; 224 Females and 129 Males (18-60 years), were selected through random sampling method. The data was collected using self- administered questionnaires and google forms. Results showed that 89.3% of the population was aware about the organic food and 73.7% knew the difference between organic and conventionally produced food. The correlation between awareness and purchase was found to be insignificant under p value <0.05 with the t value. Similarly, the correlation between family income and purchase was found to be insignificant under the p value of < 0.05 with the t value. The correlation between availability and purchase of organic food was also found to be insignificant under the p value < 0.05 with the t value.