Women play a pivotal role in ensuring potato adoption and utilization within the household, as well as in managing diet diversification, food preparation, and household consumption including infant and child feeding. Different preferences of women and men as farmers and consumers are important to ensure sustained adoption of new varieties. In India, potato is cultivated in almost all states under diverse agro-climatic conditions. About 85 per cent of potatoes are cultivated in Indo-Gangetic plains of North India. The states of Uttar Pradesh, West Bengal, Punjab, Bihar and Gujarat accounted for more than 80 per cent share in total production.