Impact of Covid-19 on consumers’ attitude towards food purchase with special reference to Chennai city

Pooja Y; SR Priya

Impact of Covid-19 on consumers’ attitude towards food purchase with special reference to Chennai city

Authors
Pooja Y, SR Priya

Abstract
This study aims to identify the Consumer's food purchase behavior during the pandemic situation. COVID-19 has been a major challenge for the consumers to purchase food products. This study mainly focuses to understand the changes in buying behavior of the consumers in Chennai city. A well-structured questionnaire was framed using Google forms and it was distributed to the respondents in the north, south, and central part of Chennai city. Filled-in forms were collected from 130 respondents. Data obtained from the respondents were analyzed using percentage graph charts. The findings of this study revealed that the consumers have become more health-conscious and increased their purchases of certain food products such as natural foods like fruits & vegetables (80%), herbal foods like ginger & turmeric (73%) to boost their immunity. Certain foods like frozen desserts (74%), cold drinks (93%) junk foods(62%) have been avoided by the majority of the respondents. Therefore, it is evident that the impact of COVID-19 has fundamentally changed the consumers buying behavior.

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