Impact of Covid-19 on consumers’ attitude towards food purchase with special reference to Chennai city
Pooja Y, SR Priya
This study aims to identify the Consumer's food purchase behavior during the pandemic situation. COVID-19 has been a major challenge for the consumers to purchase food products. This study mainly focuses to understand the changes in buying behavior of the consumers in Chennai city. A well-structured questionnaire was framed using Google forms and it was distributed to the respondents in the north, south, and central part of Chennai city. Filled-in forms were collected from 130 respondents. Data obtained from the respondents were analyzed using percentage graph charts. The findings of this study revealed that the consumers have become more health-conscious and increased their purchases of certain food products such as natural foods like fruits & vegetables (80%), herbal foods like ginger & turmeric (73%) to boost their immunity. Certain foods like frozen desserts (74%), cold drinks (93%) junk foods(62%) have been avoided by the majority of the respondents. Therefore, it is evident that the impact of COVID-19 has fundamentally changed the consumers buying behavior.